Advertising or distributing niche products for unique market segments in the mass market might be extremely expensive compared to the affect achieved. Present summary Disguise summary SUMMARY: This research aims to determine the predictor of shopper preferences in selecting an international model of trend products among Malaysian younger consumers.
From fashion home to household closets, mass market fashion proves to be a stylish and reasonably priced designer product. Modern Trend: More than only a particular value level, this classification is a vogue-forward image usually aimed at women of their ’20s and early ’30s searching for trendy fashions priced extra affordably than Designer items.
Research limitations/implications: It’s doable, even possible, that prime trend would undergo more from detrimental typical person imagery than would mass market style. On the top of a product lifecycle, when the demand is highest, all retailers — niche and mass market — promote the same merchandise.
Mass marketing creates the most important potential market, which results in lowered costs. Everyone generally is a … Read More